The craftbeer industry is thankfully and amazingly growing at great rates and speeds. With that has come the creation of private reserve society at breweries, more beer publications and more various beer of the month clubs.
This has left me wondering how come these beer of the month clubs and beer magazines haven’t yet partnered together. I understand there are some legal hurdles to jump through but ideally the companies doing beer of the month clubs have that all figured out by now. Also, beer of the month signifies it being monthly and most beer publications only come out 4-6 times a year. However, I think I am not alone in saying I would pay more and be willing to sign up for a subscription that include a beer of the month club being tied into that subscription.
Ok I am rambling as those who know me and read often understand so what I am getting at I guess is that I would love for my subscription to a magazine such as Draft, All About Beer, or one of the many others to have a beer club tied to it to include the beers mentioned in a certain section. The idea is these would be all ranges of craftbeer and hopefully every so often a rarer/limited one or two. It would certainly allow the magazines to create a new sensory experience for the reader.
I’d love to hear what you think and if you work for one of the beer publications, even if just an infrequent contributing writer, I’d be very interested in hearing your thoughts.
And that’s … From My Mellin!