The other day I was thinking and a thought crossed my mind that although apple still has dominance in the smartphone and tablet world, its lead is slipping. This is mainly due to the fact of the tight control they keep over iOS preventing other manufacturers from using it on their devices. This method worked for them on Mac sales although they are still far from being a leader in home or work computing. With various places reporting they have 5% of the Global PC market, google it to many links to choose one and this post isn’t about that.
I feel that method works when it comes to computers and the hardware but in order to stay competitive in the smartphone and tablet world Apple is going to need to evolve. Apple is releasing a new iPhone about once a year while Andrioid has about 4-6 new phones a year running their software. I don’t feel Apple needs to flood the market with devices but giving customers options would obviously boost sales.
Now, you read the headline and you are asking yourself why Nokia. For starters Samsung and Motorola are off the market and a partnership with those companies would and could never happen for a multitude of a reasons. However, Nokia is the perfect fit to expand the iOS market as the once dominant smart phone maker is struggling. Nokia was a leader in the cell phone market and in my view their phones were always ahead of the times as far as hardware went. Recently, Nokia made an agreement with Microsoft and is one of the few manufactures making Windows Mobile phones a platform that hasn’t exactly taken off, hence phone sales are struggling.
Nokia’s advanced hardware and high-resolution camera features would play well with the Apple market with iPhoto and other software. Plus, Nokia shares Apple’s love of music with their Nokia Music app which would make a great fit with the coming iTunes Radio. Add in the Nokia Here+ family of apps and you help strengthen Apples weak mapping platform.
The two companies seem to share a lot of the same passion a love for great design, style, music and photos. I would say maps but we all know Apple Maps is truly lacking and most iPhone users (myself included) still use Google Maps.
With those things taken into mind it would make sense for Apple to buy Nokia to bolster its strong-hold on the smartphone market by offering more models. I would suggest Apple partner with Nokia but the way they like to hold control over things i can’t see them licensing out iOS in such a way, although that would work too.
Either way this Apple user is torn as my iPhone4S fades into obscurity with the upcoming rumored iPhone5S as to whether to switch to the Nokia Lumia for its amazing photo capabilities or stick with iPhone. The one major thing having me leaning towards staying with my iPhone (besides my Mac environment) is I dislike the look and feel of Windows Mobile. Its cluttered and clunky looking.
However, you look at it whether it be an acquisition or a partnership I feel it would only help bolsters both companies bottom lines and benefit both the stockholders and more importantly the customers!!
And that’s … From My Mellin!